Global Branding in the Digital Era

Dear Tom, You’re invited to join Yale School of Management (New Haven) and Cheung Kong Graduate School of Business (New York) this fall for an intense exploration of current digital media practices. 今年秋天，我们邀请您加入由耶鲁管理学院（纽黑文）和长江商学院（纽约）组织的对当前数字媒体实践的深入探索。 Held October 21-26, 2018, Global Branding in the Digital Era brings leaders in academia and practice together to guide global executives to build and lead customer-focused organizations leveraging today’s most powerful tools of engagement. 2018年10月21 - 26日举办的数字时代的全球品牌推广将学术界和实践领域的领导者聚集在一起，引导全球高管利用当今最强大的参与工具建立并领导以客户为中心的组织。 Topics to be studied include digital-age brand building, global strategy, mobile impact, data analytics, and CRM. Participants from a variety of industries will learn how to collaborate and win globally. 研究主题包括数字时代品牌建设、全球战略、移动影响、数据分析和CRM。来自各个行业的参与者将学习如何在全球范围内进行合作与共赢。 Who should attend? 谁应该参与？ Global executives with at least 10 years of experience.  Leaders of functional teams in marketing, branding, insights, innovation, product management, technology, strategy, and communications. 拥有至少10年经验的全球高管。 市场营销、品牌推广、洞察、创新、产品管理、技术、战略和沟通等职能团队的领导者。 Please let me know when it would be convenient to speak with you about the program and answer questions relevant to your specific interests. Groups of three or more from the same company, and Yale alumni, receive discounts. Thank you. 请让我知道什么时候方便与您谈谈该项目，并回答与您的具体兴趣相关的问题。来自同一家公司的三人或三人以上的团体和耶鲁校友可获得折扣。谢谢。

PROGRAM DETAILS Global Branding in the Digital Era October 21–26, 2018 Yale School of Management in New Haven ,CT, USA Download Brochure Apply Now

Best regards, 敬启， Xiuling Li 秀玲

Explore. Discover. Connect.

EDWARD P. EVANS HALL 165 Whitney Avenue, New Haven, CT 06511-3729

View as a Web Page This email was sent to tomficklin@aol.com because you’ve signed up to receive updates from Yale School of Management Executive Education. If you’d prefer not to receive updates, you can manage your preferences or unsubscribe from all. © Copyright 2018 Yale School of Management. All rights reserved.