Beyond government regulation, Smith says Microsoft and other tech companies should take more responsibility for their use of the technology. That includes efforts to act transparently, reduce bias, and deploy the technology slowly and cautiously. “If we move too fast with facial recognition, we may find that people’s fundamental rights are being broken,” he writes. Smith says Microsoft is working to reduce the racial disparities in its facial-analysis software.
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“Facial recognition will require the public and private sectors alike to step up—and to act,” says Brad Smith, the company’s president.

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