Hi tom What if legacy companies could infuse ‘unicorn’ characteristics and launch even faster growing billion-dollar businesses? At this year’s MMA Mobile Marketing Leadership Forum, May 10-11, NYC, Chief Media & eCommerce Officer, B.Bonin Bough will share exactly what happens when you hatch, raise and ride dragons within established organizations such as Mondelēz International. Check out the agenda and Bonin’s session here and join the hundreds of brands and agencies already set to attend and register this week. Bonin will share how, through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons. If you haven’t crossed off ‘hatching, raising and riding dragons’ on your 2016 to do list yet…we’d recommend registering today. | 
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