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Happy International Womens Day, Digital LA peeps!
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Mar 8, 11a-9p @ CTRL Collective
Attend our second annual conference with more than 50 women
speakers including startup CEOs, VCs, investors, and experts of Silicon Beach
Get 20% off with code DLA20 when you register!
Keynote: Moj Mahdara, CEO of Beautycon
Just added: Women in VR panel, Startup Showcase with Silicon Valley Bank
Moms & Dads: Bring your daughters to FREE CODEGIRL screening w producer & cast!
Celebrate International Women's Day with our Digital LA - Digital Women conference featuring LA's startup CEOs, founder, VCs, and business experts in panels and workshops. The program expands from last year's to add a mentorship track plus a free screening of the must-see movie CODEGIRL.
REGISTER with code DLA20 for 20% off http://digitalwomen16.eventbrite.com
AGENDA
11a-11:45p Registration: Check-in and Networking
11:30a - 1p Web Development for Beginners, by Sabio (Workshop Room)
Begin developing your coding skills via this interactive, hands-on workshop.
A delicious nutritious boxed lunch will be provided to all workshop attendees.
Please bring your own laptop, power cord, and energy.
Instructor: Liliana Monge, Sabio, Co-Founder. Sabio runs coding classes in LA
11:45p-12p Opening Remarks by Kevin Winston, Digital LA, Founder (Main Stage) Welcome to CTRL Collective by Taleia Mueller, CTRL Collective, COO, Co-Founder 12p - 1p Women Startup CEOs and Founders (Main Stage) Startup founders discuss starting their biz, raising money, building their team, launch, and marketing. Plus things they wish they knew starting their biz. - Rachel Payne, Prizma FEM Inc, video rec. engine, Disney Accel alum - Christine Carrillo, Impact Health, CEO/Co-Founder. Techstars alum - Clare Kramer, GeekNation, CEO, pop culture news publisher - Cooper Harris, Clickly, CEO. platform for easy charitable donations - Katelyn O'Shaughnessy, TripScope, CEO / Founder - Ursula Hessenflow, CEO, myLAB Box, STD-test hom health kit. - Moderator: Espree Devora, WeAreLATech, Founder
1p - 1:30p Keynote Chat: Moj Mahdara, CEO, Beautycon Media (Main Stage) 1:30p - 2p Words of Wisdom. Elvina Beck, PodShare: How to Pivot (Main Stage) 1-2p Sex, Speaking & the Speakers Paradise™(Workshop Room) Betsy Dupre, Innovation Women, Founder / Business Develompent The importance of speaking up, and speaking at professional events.
2 -3p What's Your Brand? Social Media and PR Brand Strategy (Workshop Room)
- Nicole Jordan, Radix Collective, Co-Founder. PR for tech. @radixcollective
- Baily Hancock, Ignition Factory @ OMD, Director of Partnerships
- Lala Castro, Gigasavvy, Social Media Director. @sparklinglala @gigasavvy
- Renee Miller, Miller Group Marketing, Creative Director
- Jillian Ezra, Ezra Productions, CEO. video storytelling
2p- 2:30p Women in VR: Virtual Reality - changing the game rules (Main Stage) - Jacquie Barnbrook, The VR Company, Producer. The Martian VR - Ryan Pulliam, Specular Theory, Co-Founder, CMO - Janie Fitzgerald, Axis Images. Content for Mattel's VR View-Master, Disneyland - Camille Kay, Freeform Labs. Co-Founder. ElemenTerra world building VR experience 2:30p - 3p LA City's Women Initaitives (Main Stage) - Nancy Perlman, Office of the Mayor, Elevate Project 3 - 4p My Startup Story (Main Stage) Women CEOs describe their startup story in short 15 minutes talks. 3:00p: Ashley Crowder, Vntana, CEO, Co-Founder. Hologram startup 3:15p: Audrey Bellis, Grid110 accelerator, Co-Founder, #WorthyWomen author 3:30p: Jennie Yoon, Casetify, Director, Bus. Dev.. Grid 110 alum. @casetify. 3:45p: Dori Howard, Wade and Belle custom tights, founder; sold Milk & Honey 3 - 4p Mentoring Workshop: How to be, find a mentor? (Workshop Room) How to connect with a mentor including breakout mentoring sessions with panelists. - Moderator: Justine Lassoff, LOVE GOODLY, Cofounder; Tuesdaynights, Cofounder - Carolyn Yashari Becher, HopSkipDrive, Cofounder - Kristen Moore, Moore Marketing, Consultant - Natalie Serota, Omaze, Head of Partnerships - Laura Probst, Do Good. Make Money, Founder and Principal - Shira Lazar, What's Trending, Cofounder - Lindsey Heisser, Tribemint, Managing Director
4 - 5p Women VCs, Accelerators and Investors(Main Stage) Women VCs discuss what they are looking for in startups, pitch tips, and sources of funding for women seeking startups. - Carmen Palafox, Make in LA (hardware accelerator), Co-Founder - Kim Kovacs, Golden Seeds, Managing Director; Hardesty LLC, Partner - Shamin Rostami, TYLT Ventures, Partner - Heidi Hubbeling, Stubbs Alderton and Markiles, Preccelerator Program - Manica Gautam, Campfire Capital, Partner - Moderator: Amanda Coolong, IBM, Worldwide Women Initiatives @acoolong 4 - 4:30p How to Maintain a Work Life Balance in Tech (Workshop Room) - Moderator: Lori Schwartz, The Tech Cat Show, Host; Consultant - Talia Goldstein, Three Day Rule, CEO - Jennifer Reitman, Dame Media, CEO, DAME Magazine - Katie Neligan, Conscoius Rockstar, Empowerment Coach 4:30 - 5p How to Attract and Retain Talent (Workshop Room) - Michelle Iafigliola, Hub International Insurance, Employee Benefits Advisor Learn how an attractive employee benefits package can help attract talent. 5- 6p Startup Showcase: Women founders will pitch to judges (Main Stage) Up-and-coming Silicon Beach startups pitches for 5 min with 5 min Q&A. Startups
- Vrai & Oro, online jewelry store. Vanessa Stofenmacher, Chelsea Nicholson - Kitterly, DIY arts and crafts. Mari Bower, CEO Founder. 500 Startups alum - MonsterGardens.com, garden supplies and content. Danielle Center, Marketing - 7 Generation Games, education games for kids. AnnMaria De Mars, President - Spylight, online shopping closets. Aly Moore, Co-Founder Judges- Moderator: Amanda Coolong, IBM - Olivia Tong, Silicon Valley Bank, VP - Kim Kovacs, Golden Seeds, Managing Director; Hardesty LLC, Partner - Shamin Rostami, TYLT Ventures, Partner - Mary Ermitanio, Manatt Digital Media, Manager - Melinda Moore, President, Moore Media Ventures - Jewell Sparks, METRO AG / BiTHOUSE, Global Head of Innovation Scouting and Inclusion First Place Prize package including - Surf Air plane ticket - 1 month open desk membership at CTRL Collective - 2 tickets to Silicon Beach Fest, including automatic entry into SBF Startup Showcase 5 - 6p Digital Assets- How To "Own It" - an IP Primer Workshop (Workshop Room) This primer on intellectual property and the importance of "owning things" will discuss the differences between copyright, trademark, trade secret and patents - Moderator: Ghen Laraya Long, Digital Turbine, VP Bus. Legal Affairs; WIF - Celina Kirchner, Michelman & Robinson, LLC - Heidy Vaquerano, Vaquerano Law PC, President - Erin Fagerlind, happy baby LLC, Founder - Evette Vargas, Digital Reign, CEO, writer, director, 360 creator 6 - 7p Cocktail Hour (Main Stage)
7p - 9p CODEGIRL Screening and Q&A with girls from the film (Main Stage) Screning of CODEGIRL film, and inspirational documentary about several teams of girls from around the world who compete in a pitch competition with finals in San Francisco. This film is a must-see film for parents and young girls, presenting high school girls with startup ideas, who must pitch, code, develop their way for the grand prize. You are encouraged to bring your daughter(s) to this inspirational film. Thanks to VavaVoom! Communications for helping to host the film.
Q&A. After the panel, we will discuss the movie, and action steps to increase mentorship for girls
Special guests: Tracey Karka, Producer of CODEGIRL
- Kristal, Allanah, and Sana from the OC girls team in the film will talk about their experiences, girls in tech, mentorship, and what they are doing now
Moderator: Jewell Sparks, METRO AG / BiTHOUSE, Global Head of Innovation Scouting and Inclusion
If you don't attend the full conference, you can attend just the CODEGIRL screening for free 7-9p. Moms and Dads: Bring your daughters to see this movie! FREE RSVP for just CODEGIRL http://dwcodegirl.eventbrite.com
7-8:30p Book Club: authors from 'Power of Being A Woman' (Workshop Room) - Moderator: Katie Neligan, Life/Career Coach; Founder of Synergy TV Network - with authors Celia Ward-Wallace SPONSOR: Email info@digitalla.net with SPONSOR as subject if you'd like to sponsor. Sponsorship is at $1K, $2.5K, $5K, $10K levels. SPONSOR TABLES include an approximately 6' table and access to power. Bring your own tablecloth and extension cords, popup banner. There is free wifi at CTRL Collective. After you purchase this option, email tm@ctrlcollective.com to let her know you have purchased a table, and she will provide load-in times and other info. SOCIAL: @DigitalLA #DigitalWomen, @CTRLcollective PARKING: $6 valet parking or try street parking MOBILE APP Get the entire lineup on your phone by adding the Digital Women calendar on Allcal. Download "Allcal" in the Apple App Store or Google Play Store, then search for the Digital Women calendar. Or go to http://allcal.com/digitalwomen
CHILD CARE. We are excited to announce that Helpr, an on-demand childcare platform based in Los Angeles, will be providing The Digital Women Conference with FREE childcare on-site to any parents seeking help. Helpr will bring sitters, games, crafts, and entertainment for all children of the event from 11am-8pm. They will also provide a comfortable environment for breastfeeding and recharging. If you would like to use these services please email Hello@helpr-app.com with the following information: Parent name, Children's name and ages, Special needs, Contact info for the parent on-site: email + phone. DISCOUNTS- Innovation Women is a "visibility" bureau for women in the innovative, technical and entrepreneurial fields. Get 25% off an Innovation Women annual profile (normally $100) with code DIGITALWOMEN at http://innovationwomen.com
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Digital LA - Austin Cocktails,
in Austin during SXSW. We are planning our party in Austin! If you have ideas and want to team up or sponsor ours, email info@digitalla.net with Austin as subject.
Digital LA - User Acquisition, 3/21 @ CTRL Collective. We'll discuss how to get users for your app or online service, using growth hacking, social media, influencers, and more with experts from Vytmn, GSN Games, Yoshirt and Vincent from London.
Digital LA - Space Tech, 4/12 @ WeWork Downtown Gas Tower. We'll talk space tech startups at the highest coworking space in LA closest to space! Call for Speakers to talk aerospace tech and startups, from Space X to NASA JPL and more. Email info@digitalla.net with SPACE as subject.
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Week Recap: Our events and LA tech news
Digital LA - Artificial Intelligence panel. We talked about AI chat bots and other AI applications at the first AI panel in LA! Speakers from Disney Accelerator alum Imprerson talked about its Miss Piggy AI with personality that you can chat with M-F on Facebook. AI can seem more human when it remembers earlier conversations, reacts differently to repeated input. AI conversational quality is measures by minutes of engagement, and humor (counting LOL, haha) Utility AI Josh can turn on the lights and heat in your house via voice command. SmartAction AI can better do customer service. B2C AI includes chat bots and utility AI. B2B AI includes data science, big data, and data mining AI for emails, data sets and social media. We'll write up an article with highlights soon!
Spotlight wins Oscar Best Picture
Congrats Oscar winners, especially digital! Spotlight is already at the Hall of Best Picture Winners at Hollywood and Highland (photo right).
- Spotlight won Best Picture
- Alejandro Inarritu won best Director
- Inside Out won best Animated Film
- Mad Max: Fury Road won 6 Oscars, including Editing, Sound Editing, Sound Design, Costume Design.
- Ex Machina won Visual Effects
- Bear Story won Animated Short Film
Congrats to our Oscar Viewing Party winners, who best guessed the winners during the Oscars show, at our party with Happn app at CTRL Collective in Playa Vista:
- First place tie to Kristin Knox, Paramount Pictures, Director of International Market Research, and Andrew Danner, formerly Radpad Community Manager, who both correctly guessed 17 of 24 categories.
- Second Place: Phil Leylvold, USC Entertainment Technology Council, VR/AR Program Manager who got 16 of 24.
Taleia of CTRL Collective won the Loot Crate fantasy pack with Game of Thrones and Harry Potter swag (photo right) Thanks to CTRL Collective for hosting, and to sponsorsHappn app, Blue Star Donuts, Tsingtao beer and Just Chill.
Spotlight wins 5 Spirit Awards
Spotlight won 5 Spirit Awards a the Independent Spirit Awards yesterday in Santa Monica. Spotlight won Feature Film, Director, Screenplay, Editing, and the Robert Altman awards for Ensemble cast. We will add Spirit Award wins to our Awards Tracker.
Our Digital LA - Diversity panel was the most diverse forum yet in LA to discuss diversity in tech and entertainment. Speakers with experience at startups, Hollywood studios, music, YouTubers, and filmmakers who represented women, men, black, latino, asian, white, gay, lesbian, veterans, and international, discussed how to increase diversity in entertainment and tech. Action steps to increase diversity include: Startups and companies can recruit and hire from diverse schools and sources for intro, middle manager and senior executive roles. Develop internship programs for diverse populations. Personally: increase your social circles to meet more diverse people, watch diverse content, and invite friends to watch with you.
Diversity is not charity, it's a smart business decision with growing multicultural audiences and purchasing power, said Beatriz Acevedo, President of MiTu Networks, a latino MCN which recently raised $27M.
She also added that digital tools let anyone create content and distribute their stories. "If you have a phone, you have an opportunity," she said. See more ideas on how to increase diversity in tech and entertainment discussed in our article. At the pitch session, Unofficial Cardboard VR won the Judges Choice. Skylight online closets where u can shop celeb fashion won #2 Judges Choice, and #1 Audience Choice. Our Digital Desi panel focused on LA and India tech scenes.
Entrepreneurs In Residence Announced: LA Mayors Office announced new EIRs Jason Nazar and Eva Ho, to help Mayor Eric Garcetti and city hall with tech initiatives. Jason founded Docstoc which was acquired by Intuit, and just founded Comparably, a HR startup. Eva Ho is a partner at Susa Ventures, and was a founding executive at Factual. Both have spoken at our events.
Vanity Fair Social Club hosts five days of pre-Oscars panels for invite-only list of beauty, fashion and entertainment bloggers and influencers. Patricia Arquette (photo right) said that technology like phone cameras and social media can help increase equality. She won best Supporting Actress at the Oscars last year.
ICG Publicists Awards. Disney's Star Wars publicity team won the Movie award at the annual awards luncheon for PR and publicity. Sally Fields presented an award to Lily Tomlin. Michael Keaton presented an award to Open Road Films, which did Spotlight.
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JOBS
New jobs posted on our job board.
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You'll love the Dating App Tips and Profile Pic Advice
PLAYA VISTA - Dating apps, are increasing in LA, already the home to several category leaders, said speakers at our Digital LA - Dating Apps event, held at CTRL Collecive in Playa Vista.
The annual pre-Valentine's Day event feature three parts: panel with speakers from Happn, Grindr, and Three Day Rule; a startup pitch with new dating app startups, and profile consultation, where panelists gave attendees pointers on which pics to add or delete from their dating profiles.
LA, known for lots of attractive young single people who like to date and go out, is home to several leaders in the dating and social networking space. Tinder is huge. Grindr just received $93M investment. IAC / Match.com works with Three Day Rule.
Beauty Tech: Smokey Eye to Periscope to Startups
 PLAYA VISTA - Expert in beauty content discussed tips for creating and sharing beauty content at our Beauty panel, held on Feb 1 right after two beauty related conferences in LA, to kick off Awards season this month.
Panelists included Susan Yara of Mixed Makeup, Trina Albus of Magenta agency, and Lizzy Sherman of Creative Age, who shared their experience based on creating content, working with brands, and engaging communities with social media and influencers.
Read our article on 7 Beauty Tech Tips for content, social media, and beauty startup ideas
Sports Tech panel features Super Bowl ad finalist
HOLLYWOOD - Sports startup CEOs and Crash the Super Bowl ad finalists discussed how they both start with a good idea, fund it, create it, and market via social media and influencers, at our Sports Startups and Content panel at WeWork Hollywood.
The panel featured two of the Top 3 worldwide finalists for the Doritos Crash the Super Bowl ad competition to win $1M. LA-based Doritos Dogs and Swipe for Doritos submitted their ads, which ranked in the Top 3 finalists out of more than 4,500 entries worldwide. The winner will be announced at the Super Bowl. Full article.
Hollywood partners with Silicon Beach on VR, holograms
 CULVER CITY - Movie marketing adds VR, holograms and other cutting-edge technologies, in addition to social media, influencer marketing and web sites, said speakers from Universal Studios, Fox, Ludomade, and others at our Digital LA - Movie Marketing panel at Ludomade creative agency in Culver City.
Movie studios and agencies are always looking for the next new big idea, or "hook" to help market films to movie-going audiences. Several studios are turning to new technologies and partnering with new startups to engage core and mainstream fans, and get buzz via social media and the press. Read our article.
Digital Health increasing in LA; Heal wins Startup Showcase
PLAYA VISTA - The Digital Health startup scene is increasing in LA, with world renowned health institutions including Cedar-Sinai, UCLA, and Kaiser wanting to innovate to increase patient care and outcomes at reduced cost and administrative expense, said speakers at our Digital LA - Digital Health event.
The event included a panel with experts, and a startup showcase with six up-and-coming health startups pitching.
The Heal 'Uber for doctors' app won our Digital LA - Digital Health Startup Showcase at CTRL Collective in Playa Vista. The Heal app lets you summon a doctor to your home in LA, OC, and the Bay Area for $99 a visit.
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LA at CES and our party pics @LuxorLV
We had a blast at our Digital LA - CES party with Snapchat influencers, and the Snapchat VIP party at LAX nightclub at the Luxor in Las Vegas last Friday. Attendees from GE, IBM, Fox, and other studios and companies from LA to NY to London attended. Snapchat influencers included Salliasnap (who did the snapart illustrate overlay right), TristanTales and DannyBerk, who all did creative snapstories. Attendees enjoyed networking, dancing, and specialty cocktails at the Snapchat branded bar. See our party recap article,and tag your friends in our Facebook album pics. Plus, the party was covered by International Business Times in its article on social network companies increasing their presence at the traditionally hardware and gadgets focused CES convention.
The party was part of a Snapchat takeover of the Luxor, including the Snapchat poker chip logo on the side of the Luxor. This is a first for both the Luxor and first for a LA company to wrap a Vegas hotel (see photo right). Snapchat is based in the Venice neighborhood of LA. Go LA tech!
CES featured TVs, connected cars, homes and personal health, virtual reality, drones, and more. LA tech companies represented on the CES show floor including Belkin, Olloclip, Bezalel, AIO Robotics, Disney Accelerator alum Sphero BB-8 and more. See our pics focusing on LA companies, show floor and parties.
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SnapStars share Snapchat Secrets at our Snapchat Panel
 PLAYA VISTA - Tell a story, engage fans, collaborate and get brand deals, said expert top Snapchatters at our Digital LA - Snapchat panel at CTRL Collective in Playa Vista.
This event was the first panel in LA to feature Snapchat content creators sharing tips on how to use Snapchat to engage fans and work with brands.
During the panel, panelists and audience coined the word "SnapStars" to refer to top Snapchat influencers with strong followings. Read article http://digitalla.net/snapstars
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Social Good Startups Tap Fan Passion
from Star Wars to YouTube Stars
 PLAYA VISTA - Social good startups use digital tools to tap into passionate fans of Star Wars, YouTube influencers and celebs, to raise funds for charities with small asks and direct outcomes, said speakers at our annual Digital LA - Social Good Startups panel at CTRL Collective in Playa Vista.
Panelists said that today's millenials want to support causes that they relate to or connect with thruout the year, and can participate with small asks like a $10 donation or social media sharing and hashtags, with direct outcomes.
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Five Food Tech Tips at our Digital LA - Food Panel
 PLAYA VISTA - Food startups and food discovery sites discussed food tech at our first Digital LA - Food Tech panel at CTRL Collective in Playa Vista. Our pre-Thanksgiving panel discussed food startups, from how to take good Instagram food pics, to how to expand your on demand app food delivery.
Food startups are big business. Q3 2015 saw $1B in food related investments worldwide, according to a CB Insights report. DoorDash, which delivers food via couriers from restaurants in 15 US cities, is valued at $1B and plans to expand globally. The European based Deliveroo just announced a $100M investment to expand internationally. Amazon announced it would start delivering food via its Prime Now service in more than 20 cities, including 2 hour Sprinkles cupcakes delivery in LA. (Thanks Calvin Lee @MayhemStudios for the photo)
Our Food Tech panel featured LA based startups BakeSpace, mytable and LA Eater, as well as and LA managers for Yelp and Instacart grocery delivery. Read Article.
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VR: 12 Tips for Entertainment, Movies, TV, Music. Just Start!
 PLAYA VISTA - Plan, prep, and promote, said VR experts at our VR for Movies, TV, Music and more summit at CTRL Collective in Playa Vista. VR experts who've worked on VR for Terminator Genisys, bands, and the Emmy-winning Sleepy Hollow VR experience shared their insights on doing VR for Entertainment on our four back-to-back panels.
12 Tips on VR for Entertainment
GETTING STARTED
1. Stop Just Talking about VR, and Start Creating. VR has been the hot topic at every conference this year, from Sundance to E3 to SXSW. But it's time to stop talking and theorizing about it, and start making content, said speakers at our first How to Start VR panel. If you're a filmmaker, writer, director, VFXers, marketing exec, etc, you should just start working on a VR project with your friends. "Just get started," said Jeff Nicholas of Vehicle VR.
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Silicon Beach Fest - Downtown LA brings together startups
investors, USC, city in growing DTLA tech community
DOWNTOWN LA - More than 300 attendees including startup CEOs, investors, city officials USC alums, came together to discuss the rising downtown LA startup scene at our Silicon Beach Fest - Downtown LA at the new Cross Campus in downtown LA.
Photos: Tag yourself in the photos: - Professional album by Erica K Hsu - Our founder Kevin Winston's red cam pics. |
LA's first Periscope Panel: 14 Periscope Tips
PLAYA VISTA - Top Periscope influencers gave tips and advice at our first Digital LA - Periscope Panel at CTRL Collective in Playa Vista. This is the first Periscope event with Periscope influencers in LA.
Periscope influencers have amassed huge audiences on the live broadcast video app in the six months since tis release, with passionate followers who are more "like family." Their Increasing audiences are getting major attention. Artist Amanda Oleander, with a half-million followers, was recently signed by talent agency UTA as the first Periscope star to get Hollywood agency representation. UTA also represents Johnny Depp, Angelina Jolie, Channing Tatum, Ice Cube, and dozens more A-list celebs. Read our article.
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OUR PAST EVENTS RECAP
Our blog links to our recent events including:
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