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Power Player Breakfast: Marjorie Kaplan, Group President, TLC, Animal Planet & Velocity, Discovery CommunicationsEvent: Friday May 29, 2015
The
Power Player Breakfast Series brings women at the top of their career
game to NYWIFT for intimate, inspiring discussions on their current
projects, working their ways to the top and other exciting industry
insights! For May, we welcome Marjorie Kaplan, Group President, of three Discovery Communications channels: TLC, Animal Planet & Velocity.
Kaplan’s talk will touch upon the experiences, opportunities and
challenges she encountered along her career path. Attendees will pick up
on the personal philosophies and lessons that helped shape her
leadership style. Her tenure at Discovery began in the 1990s, when she
was focused on its children’s programming, including the Discovery Kids
brand. The networks under Kaplan’s purview have benefitted not only from
her considerable talents as a programmer, but also her marketing
expertise.
Marjorie Kaplan has been leading the charge at Discovery Communications
channels since 1996. She attained her present role as group president of
TLC, Animal Planet and Velocity last year.
Kaplan took over leadership of Animal Planet in 2007. She was named
president of Velocity in 2012 and became president of TLC in 2014. Under
her leadership, TLC achieved its highest ratings in primetime in more
than a decade. In addition, Kaplan launched a new tagline and brand
campaign, "Everyone needs a little TLC," which helped the network finish
2014 as a top 10 primetime cable network with all key women demos.
Kaplan also transformed Animal Planet into a more adult-focused,
competitive entertainment brand, with a new logo, new brand campaign and
the tagline “Surprisingly Human.” Last year, Animal Planet ranked as a
top-20 cable network in the men 25-54 demographic for the third
consecutive year. Under her purview Velocity has become a top-50 network
in the same demo.
For over a decade, Kaplan directed children's programming for Discovery
Networks, U.S., including all Discovery Kids Channel shows as well as
the three-hour commercial free “Ready, Set, Learn” pre-school block
televised on TLC and the Discovery Kids Channel. In 2006, she led
Discovery Kids Channel to 14 daytime Emmy nominations.
Earlier, Kaplan was director of advertising for Kraft General Foods
where she was responsible for brand strategy, positioning and
advertising. Additionally, Kaplan was a vice president at Ogilvy &
Mather, with clients including General Foods, AT&T and TWA.
Produced by the Power Player
Breakfast Committee: Janet Stilson, Bobbi Alpert, Christina Brown, Carey
Graeber, Eileen Newman, Julie Poll and Susan Wagner
Special Thanks to Power Player Breakfast Sponsor Frankfurt Kurnit Klein & Selz
NYWIFT
programs, screenings and events are supported, in part, by grants from
New York City Department of Cultural Affairs in partnership with the
City Council, and New York State Council on the Arts with the support of
Governor Andrew Cuomo and the New York State Legislature.
Last updated: May. 22, 2015 
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| Event Information |
| Power Player Breakfast: Marjorie Kaplan, Group President, TLC, Animal Planet & Velocity, Discovery Communications |
| Date/Time: | Friday, May 29, 2015
8:30 AM to 10:00 AM |
| Pricing: | $20 to NYWIFT members
$30 to Nonmembers
RSVP by prepayment online |
| Location: | Frankfurt Kurnit Klein & Selz
488 Madison Avenue, 10th Floor (between 51st & 52nd Streets) |
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