Where to Buy Black
The protests in Ferguson and aftermath of the recent decisions to not indict officers connected to the killings of Eric Garner and Michael Brown have ignited a fury in black America.
Tired of seeing no repercussions for the killing of unarmed African Americas, social media lit up with frustration. Responding on an economic level, many protested Black Friday shopping, vowing to “spend not one dime” on any company that wasn’t black owned. Answering the call to action is Brian Williams. A finalist at 2014’s Elevator Pitch Competition at Black Enterprise’s Entrepreneurs Conference, Williams launched his company Purchase Black, LLC in 2013. The website, PurchaseBlack.com, is dedicated to providing a link to hundreds of black owned businesses nationwide. “I didn’t know there were literally hundreds of thousands of incredible black businesses,” says Williams, who came up with the idea over 3 years ago, while working toward his MBA. “We largely don’t know about these companies. They’re spread out all over the country and usually in local areas. I know the best in my neighborhood, but not Houston or LA. With social media, it makes it possible to broadcast to a million for free. It’s created an opportunity for locals to have a national voice.”
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