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Thiago Guimarães
The demographics of who's on what social network are shifting — older
social networks are reaching maturity, while newer social messaging
apps are gaining younger users fast.
In a new report from BI Intelligence we unpack data from over a dozen sources to understand how social media demographics are still shifting.
Social networks including Facebook, Google+, Twitter, LinkedIn, and
even Pinterest have become more dependent globally on the 25 to 34 age
bracket, while others like Snapchat and Tumblr remain heavily skewed to
teens and younger adults.
The report is full of charts and data that can easily be downloaded and put to use.
In full, the report:
- Looks at overall social networking adoption in the U.S. and globally
- Assesses the most important demographic skews at the top social
networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest,
YouTube, and Tumblr
- Examines whether Facebook is losing out on teen and millennial users as sites like Instagram grow
- Compares how demographics have changed over time as older social networks have matured
- Identifies the social networks that have become more and less gender-skewed in the last year
- Digs into demographics at top social messaging apps, including Snapchat
To read the full report and for access to all analysis, reporting, and
downloadable charts from BI Intelligence, sign up for a free trial.
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