When it comes to marketing and advertising, the clear trend is
budgets shifting toward digital platforms at the expense of traditional
media outlets.
Whether targeting consumers through mobile devices,
social media, paid search or other means, the Internet's projected
share of U.S. ad spending in 2014 is about 25 percent, according to
AdAge. This is a nearly 20 percent increase from 2013, and is expected
to top 30 percent of ad spending in less than two years.
Another clear trend is the rapid growth of the Hispanic market in both population and purchasing power
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