I can’t tell you how many times I have heard the question – “what is our ROI on that?” – in relation to social media.
With the introduction of social media platforms, businesses have long struggled to figure out what their ROI is from the money spent on time, thought, energy, new employees, etc. put into social media.
Of course that’s an important metric to track from a strategic management perspective – but here’s the typical problem: it’s all about the money!
And that’s not always the most important thing…
ROR, or “return-on-relationship,” is what you should really be paying attention to.
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