Yale School of Management Marketing Conference

Yale School of Management

Yale SOM Marketing Conference to Focus on Consumer Complexity

Posted on: January 4, 2013

The Yale School of Management’s annual marketing conference will take place on January 25, 2013. The one-day event, titled “Engaging Consumers in a Complex World,” is presented by the Center for Customer Insights at Yale SOM.

The conference will examine the challenges and opportunities for companies created by the convergence of two large-scale trends: evolving technology and increasing globalization. New devices, new forms of electronic commerce, and the emergence of new markets around the world provide new ways to connect with consumers, but also complicate the task of creating deep relationships with them.

“Globalization and proliferation of technology have created increased complexity in the marketplace, resulting in new ways to engage with consumers and address consumer needs,” said Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights. “Our conference brings together senior executives across different industries sharing their experience in meeting consumer demand in this fast-changing environment.

Speakers will include Tom Arrix, vice president of U.S. sales at Facebook; Beth Hirschhorn, executive vice president and chief marketing officer at MetLife; Anil Menon, president, Globalisation and Smart+Connected Communities, at Cisco Systems; Kevin Ryan, founder and CEO of Gilt Groupe; and Marc Speichert, chief marketing officer at L'Oréal USA.

Dean Edward A. Snyder will deliver opening remarks. “Leaders in all sectors need to understand how the world's market economies have evolved over the last 30 years,” Snyder said. “One challenge for marketers is that, due to globalization and technology, markets and consumers can be at once more connected and more segmented. Leaders of global enterprises will provide valuable insights about how to reach consumers in this new terrain.”

Register for the conference.

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