Grove Academy:
What is a brand?
What are the components of a brand?
How do you translate your brand to the online community?
A look at current industry best practices and case studies
The Grove Academy is a new kind of higher education.
A-la-carte classes are now available in
Startup, Design, Technology, Marketing, and Nonprofit Innovation.
No matter your level of education, Grove Academy is sure to have a class that will keep you competitive and up-to-speed in today's professional environment.
A-la-carte classes are now available in
Startup, Design, Technology, Marketing, and Nonprofit Innovation.
No matter your level of education, Grove Academy is sure to have a class that will keep you competitive and up-to-speed in today's professional environment.
STARTUP
DESIGN
TECHNOLOGY
MARKETING
NONPROFIT
READY TO GET STARTED?
Scroll down to see our upcoming classes.
And don't forget to sign up for our mailing list at the bottom of the page.
We'll keep you updated on new classes.
And don't forget to sign up for our mailing list at the bottom of the page.
We'll keep you updated on new classes.
Best Practices for Visual Presentations11/27/2012
Webcasts, webinars, virtual conferences, and other online workshops provide a convenient means of presenting useful, educational content about products and services to customers across the globe. Whether live or asynchronous, effective virtual presentations require a unique awareness of how to connect with an online audience, spark curiosity, and encourage interactivity and ongoing engagement. Learn best practices for improving your own style, training others, and developing virtual presentations that inspire and connect.
Early Stage Startup Funding11/28/2012
Most startups do their first funding round with convertible debt, and that means choosing an interest rate, maturity, and conversion trigger. It also means deciding whether to include a conversion discount and a valuation cap and whether to accept investments from non-accredited investors. This class will explore these issues and offer guidance using a real-world example.
Measuring Online Success11/28/2012
Every website has a job to do. Does your website pull its weight? Together, we'll determine how to gauge your website's performance based on what your organization is trying to achieve.
New Teams for a New World11/29/2012
Building a high-performing team in an uncertain and rapidly changing environment is a challenge for both entrepreneurial and established organizations. Come together with other leaders to learn skills to:
- find and engage the best talents for your team
- create a culture of supportive accountability
- build communication patterns that acknowledge risk and reward learning
- transform conflict into alignment around your vision and values
The class will provide a framework for interactive learning from real-world examples brought by participants.
Wordpress For Dummies and Smartees11/29/12
A three session course that covers everything from hosting and installing Wordpress to theme installation and customization. You'll learn what Wordpress can do for you, your business or your nonprofit. Sign up for one or all three courses.
Making the Most of Free Web Services12/03/12
This is a guided tour describing some key services that are free and available online, and connecting these services into a single identity. Save yourself hours spent learning from trial-and-error by watching the instructor assemble and connect several different services into a network that will help you establish an online presence that looks professional. This will also help you save time later when it comes to using these tools, including updating your own content on your website via your laptop, smartphone or tablet. The class is for highly motivated people of any skill level.
Developing a Content Strategy for Your Website12/04/2012
Modern online marketing revolves around generating content that will attract the right people to your website. In this class, we'll discuss a framework for determining what your potential customers care about and how to develop the content that will persuade them to take action.
Brand Building Online and Offline12/4/2012
The following topics will be addressed in-depth:
Work as Inspiration12/10/12
Join us to for an introduction to the concept of inspiration - how it works and how/why to use it intentionally and strategically in your life. We believe that work – which we define as “how we influence and impact others in the world” - is a core source of inspiration, energy, and fulfillment. Moreover, we believe that inspiration can be infused into your work. A powerful, two-part way to transform work into inspired work is by: 1) understanding yourself (strengths, interests, and aspirations) and what we call your inspiration DNA, and 2) consciously expressing your inspiration DNA in your daily life.
Design For Double Rainbow - Secrets to Social Media Success12/11/2012
Whether you're designing services, programs, products, or websites, the objective of providing a positive customer experience and expanding your audience remains the same. This presentation describes on the characteristics that keeps people engaged and talking, like social sharing and endorsement; provides tips for enhancing content and delivery; and illustrates all with some great real world examples. Full on!
Building a Relational Culture12/11/12
Join with other grassroots leaders in discovering how your collective work impacts your community and how you as a leader can collaborate and co-create with your peers to take your vision for community even further.
Organic Search Optimization for Dummies12/12/2012
With over 80% of online sessions beginning with a search engine it's critical that your online presence be optimized for search. We'll discuss how to rank well for searches that will drive the right people to your organization online.
Generation X: Leading From The Middle12/13/12
Leading fearlessly from the middle, Generation X is making its mark on the modern creative economy and beyond: by championing innovation, mediating change, and translating cultural norms between generations in today’s workplaces. Gen X leaders bridge the varied, and often conflicting, attitudes, ideals, and expectations of the multi-generational organization. In this session, we’ll identify best practices of Gen X leadership, look at examples of change-in-action, and describe the unique skills and strengths of this influential generation. All generations are invited to share stories and experiences as part of this lively discussion!
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