MediaPost Publications African-American Demos Express Ethnic Identity Differently 08/07/2012
It depends on what age group is targeted. Boomers are 25% more likely than Gen Y to express pride in their ethnic identity -- and 29% more likely to favor more diversity in advertising, according to new findings from Yahoo, Mindshare and Added Value.
Still, the fact that the majority of African-Americans are now under 30 portends a major shift in the way marketers target this valuable demographic over the next decade.
It depends on what age group is targeted. Boomers are 25% more likely than Gen Y to express pride in their ethnic identity -- and 29% more likely to favor more diversity in advertising, according to new findings from Yahoo, Mindshare and Added Value.
Still, the fact that the majority of African-Americans are now under 30 portends a major shift in the way marketers target this valuable demographic over the next decade.
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