By Jonah Lehrer - Houghton Mifflin Harcourt (2012) - Hardback - 256 pages - ISBN 0547386079
New York Times best-selling author Jonah Lehrer shows us how we can all learn to be more creative.Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.
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