Liberating Big Data | Social Media Today

Liberating Big Data | Social Media Today
Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where that data goes and how it's used, supposedly understood only by a priesthood of big-company geeks and analysts - whatever, and wherever, THEY are.
Join us to discuss: Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer? Indeed, the data landscape is changing, as the end products of data collection and analytics become more refined and digestible by small businesses and even individuals. This “liberation” is being led by and accessible and affordable (or free) platforms such as Google Analytics, which permit the common user to apply relatively simple tools to understanding the what, why and wherefore of online behaviors and trends.
Our panel of experts will describe the new world of data management, help make sense of it, and guide the audience to new and powerful tools and practices. Join us to learn and ask questions about this vital topic.
Join us to discuss: Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer? Indeed, the data landscape is changing, as the end products of data collection and analytics become more refined and digestible by small businesses and even individuals. This “liberation” is being led by and accessible and affordable (or free) platforms such as Google Analytics, which permit the common user to apply relatively simple tools to understanding the what, why and wherefore of online behaviors and trends.
Our panel of experts will describe the new world of data management, help make sense of it, and guide the audience to new and powerful tools and practices. Join us to learn and ask questions about this vital topic.

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