Content Marketing | Moving From Content Marketing to Social Commerce
The formula for successful social media marketing starts with the right mix of content, then establishing connections (with your audience), and getting this audience to tell your story via word of mouth. But this is just a starting point. How do we move beyond individual campaigns to use our full range of content assets to foster and build sustainable communities? And how do we tap these communities to sell more stuff and drive multichannel social commerce?
The formula for successful social media marketing starts with the right mix of content, then establishing connections (with your audience), and getting this audience to tell your story via word of mouth. But this is just a starting point. How do we move beyond individual campaigns to use our full range of content assets to foster and build sustainable communities? And how do we tap these communities to sell more stuff and drive multichannel social commerce?
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