Haidt recruited his UVA colleague Brian Nosek and graduate student Jesse Graham to create a questionnaire that measured how people of certain political parties valued (in terms of importance) five moral foundations (he dropped Liberty/oppression). The questionnaire eventually manifested itself into the websitewww.YourMorals.org, and it has since gathered over two hundred thousand data points. Here is what they found:
This is the crux of the disagreement between liberals and conservatives. As the graph illustrates, liberals value Care and Fairness much more than the other three moral foundations whereas conservative endorse all five more or less equally.
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