Soft drink makers like Coca-Cola and Dr Pepper Snapple Group target black and Hispanic teens, children: report - NY Daily News

Soft drink makers like Coca-Cola and Dr Pepper Snapple Group target black and Hispanic teens, children: report - NY Daily News: "A new study reveals truths about soft-drink manufacturers’ marketing tactics that are anything but sweet.

A recent Yale study released Monday found that soft-drink makers are targeting black and Hispanic children and teenagers in their U.S. ad campaigns.

According to the report, released by the Yale University Rudd Center for Food Policy & Obesity, black kids and teens watched 80% to 90% more ads than white children.

Hispanic teens were exposed to 99% more ads than their white counterparts.

“Our children are being assaulted by these drinks that are high in sugar and low in nutrition,” said Kelly Brownell, co-author of the report. “The companies are marketing them in highly aggressive ways.”"

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