Univision Steps Up Courtship of Madison Avenue - NYTimes.com: "Univision Steps Up Courtship of Madison Avenue
By STUART ELLIOTT
3:19 p.m. | Updated The television network watched most by Spanish-speaking Americans is seeking to make every one of its days with advertisers, not just Saturday, “gigante.”
The network is Univision, part of Univision Communications, which is known for programs aimed at Hispanics like its long-running live variety show, “Sábado Gigante” (“Giant Saturday”).
Univision is introducing this week what executives are calling their most ambitious effort to woo marketers and agencies that remain reluctant to run commercials in a language other than English.
The effort includes an advertising campaign, by an agency named Blanco-Lorenz Entertainment Branding, with a budget estimated at more than $1 million."
'via Blog this'
By STUART ELLIOTT
3:19 p.m. | Updated The television network watched most by Spanish-speaking Americans is seeking to make every one of its days with advertisers, not just Saturday, “gigante.”
The network is Univision, part of Univision Communications, which is known for programs aimed at Hispanics like its long-running live variety show, “Sábado Gigante” (“Giant Saturday”).
Univision is introducing this week what executives are calling their most ambitious effort to woo marketers and agencies that remain reluctant to run commercials in a language other than English.
The effort includes an advertising campaign, by an agency named Blanco-Lorenz Entertainment Branding, with a budget estimated at more than $1 million."
'via Blog this'
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