This morning personal genomics company 23andMe launched an initiative designed to shift the balance in favour of participation of one non-European minority both in personal genomics and genetic research. The Roots into the Future project will recruit 10,000 African-Americans by offering volunteers free genetic testing, and full access to the results of their tests. The recruits will also be given an opportunity to participate in the same types of genetic research the company performs on its existing customers: basically, answering survey questions that can then be linked with genetic data to explore potential associations.
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