I attended the MetroHartford Alliance (of which our agency is a member) event today where they unveiled options for a new branding platform for Hartford. As a professional marketer, I went into the event sympathizing with the position the agency was in as it’s never easy to re-brand anything, certainly a city. You do open yourself up to criticisms and those with strong opinions on one side or the other and, of course, to the “if it ain’t broke don’t fix it” crowd that resists change no matter what."
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