Conoce las Preguntas (Know the Questions)
A new multimedia ad campaign, “Conoce las Preguntas” (Know the Questions),from the Agency for Health Care Research and Quality and the Ad Council, aims to arm individuals who are Hispanic with questions to ask health professionals.
AHRQ says the campaign is crucial because too few Spanish speakers are asking questions and visiting health professionals right now. Studies conducted by the agency found that some Spanish speakers think asking doctors questions shows disrespect, or they avoid questions because they feel intimidated or embarrassed.
“While Hispanics face challenges in getting access to health care services and a higher rate of [no] insurance, good communication with health care professionals is one step they can take to improve their health and health care quality,” says AHRQ director Carolyn M. Clancy, M.D.
The campaign includes TV, radio, print and internet ads which offer tips to help Spanish speakers prepare for physician visits by thinking ahead about questions and by using resources on AHRQ’s Spanish language website. And a mobile optionlets users receive health tips text messages on their cellphones.
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