Marketers cultivate Hispanic customers - MassLive.com: "One of the most important things businesses need to know when marketing to Hispanics is that translating an ad is not always an effective way of reaching the consumer, said Wilson Camelo, vice president of public relations at Bauzá & Associates.
Bauzá, a full-service Hispanic marketing agency, joined with The Republican, El Pueblo Latino and www.MassLive.com to offer a forum to local businesses about marketing to the Hispanic community. With the U.S. Census Bureau showing that Hispanics make up 11 percent of the state's population and 38.9 percent of Springfield's population, many businesses are finally taking notice of the consumer power Hispanics have"
Bauzá, a full-service Hispanic marketing agency, joined with The Republican, El Pueblo Latino and www.MassLive.com to offer a forum to local businesses about marketing to the Hispanic community. With the U.S. Census Bureau showing that Hispanics make up 11 percent of the state's population and 38.9 percent of Springfield's population, many businesses are finally taking notice of the consumer power Hispanics have"
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