In Kitty Bradshaw’s world, blogging isn’t about popularity-- it’s all about dollars. The California native’s eponymous Website, KittyBradshaw.com, helps her achieve that goal by delivering reviews and candid commentary on art, culture, food, shopping and all things chic about the New York City lifestyle. Bradshaw’s brutally honest perspective not only attracts a viral audience but mainstream brands looking to leverage her influence in the digital space and beyond.
After only a year online, The Gap reached out to sponsor Bradshaw’s site and the two brands have been partnered for the past two-and-a-half years, hosting events and doing giveaways, among other promotions. The opinionated blogger has also worked with companies like Johnson & Johnson, Cougar Boots and Nina Shoes. Providing brand marketing and blog startup consultation, Bradshaw was named the International Winner of the Social Media Influencer Team Award from Smart Box Scavenger Hunt. As part of Black Blogger Month, the sassy blogger tells BlackEnterprise.com how she makes her brand work and why corporate sponsors can’t get enough.
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