Skin bleaching a growing problem in Jamaica slums

Skin bleaching a growing problem in Jamaica slums: "Mikeisha Simpson covers her body in greasy white cream and bundles up in a track suit to avoid the fierce sun of her native Jamaica, but she's not worried about skin cancer.
The 23-year-old resident of a Kingston ghetto hopes to transform her dark complexion to a cafe-au-lait-color common among Jamaica's elite and favored by many men in her neighborhood. She believes a fairer skin could be her ticket to a better life. So she spends her meager savings on cheap black-market concoctions that promise to lighten her pigment.
Simpson and her friends ultimately shrug off public health campaigns and reggae hits blasting the reckless practice."