I Want To Break Free: what B2B business can learn from the music industry

I Want To Break Free: what B2B business can learn from the music industry - Beyond: "1. Stop thinking your content is yours.

As soon as you get out of this mindset, the sooner you will be ready to take on new ideas. The best ideas are usually shared or stolen (interesting article on How to Steal Like An Artist ), but they subsequently evolve. If you keep your content to yourself, your ideas will never grow. Beat thieves to it and it’s likely it will be re-distributed untainted and will have your name all over it. Everyone will know it was you who came up with the idea, and you become the primary source. People like to buy from a business they’ve heard of, that’s what brand identity is all about."

Comments