American Heart Association Adds CultureLab To Its Agency Roster For Social Media Outreach and Content Strategy

American Heart Association Adds CultureLab To Its Agency Roster For Social Media Outreach and Content Strategy
American Stroke Association, a division of the American Heart Association is increasing its social media outreach targeted to African Americans for its Power To End Stroke initiative and has hired marketing consultancy, CultureLab to help guide its social media strategy. CultureLab is a marketing consultancy focused on creating strategies to help companies and institutions enhance outreach efforts through social media optimization and curation of social media content. Power To End Stroke is seeking to boost its overall registrant numbers and online followers.