The needs and routines of today's 50+ population continue to change rapidly, as more and more people live longer, start families later in life, and prolong retirement. These factors have created a world where those 50+ play an increasingly critical role by nature of their own decisions, as well as their influence on the decisions made by their children and older parents.
As one of the most recognized and trusted organizations in the country, AARP is exploring how the new 50+ population is impacting the face of the American family, and how to respond to its evolving needs, responsibilities, and aspirations.
To better learn how to serve, inform and engage Americans 50 and older, AARP, in collaboration with Advertising Age and Google, invites you to "Advantage: The 50+ Individual. How to better serve, inform and engage Americans 50+."
During this day-long event, senior leaders from prominent global brands will discuss their multigenerational engagement strategies. At Advantage you will:
- Attain valuable insights into the wants and needs of the 50+ population from experts,
- Understand better how the 50+ individual's role as influencer and decision maker for three generations of family (themselves, their parents and their children) affects the marketplace, and
- Learn how to build greater relevance in these people's lives by meeting their needs.
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