Split Motivation: Half Your Brain Can Be Subliminally Motivated: Scientific American
Motivation, therefore, is sometimes not only subconscious, explains co-author and INSERM cognitive neuroscientist Mathias Pessiglione, but it can also be “subpersonal,” in that “one part of a person can be motivated while the other is not.” So next time you are surprised to find yourself midaction, consider blaming it on the independent halves of your brain.
Motivation, therefore, is sometimes not only subconscious, explains co-author and INSERM cognitive neuroscientist Mathias Pessiglione, but it can also be “subpersonal,” in that “one part of a person can be motivated while the other is not.” So next time you are surprised to find yourself midaction, consider blaming it on the independent halves of your brain.
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