Split Motivation: Half Your Brain Can Be Subliminally Motivated

Split Motivation: Half Your Brain Can Be Subliminally Motivated: Scientific American
Motivation, therefore, is sometimes not only subconscious, explains co-author and INSERM cognitive neuroscientist Mathias Pessiglione, but it can also be “subpersonal,” in that “one part of a person can be motivated while the other is not.” So next time you are surprised to find yourself midaction, consider blaming it on the independent halves of your brain.

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