latino lingo: One-size-fits-all multicultural marketing is not the answer

latino lingo: One-size-fits-all multicultural marketing is not the answer
While marketers have come to understand the value and importance of marketing to the rapidly-growing non-Caucasian markets, trying to be all things to all consumers not only waters down the communication but also waters down the results, says the Association of Hispanic Marketing Agencies (AHAA) in an article in the Sacramento Bee.