How Neuromarketers Tapped The Vote Button In Your Brain to Help The GOP Win The House | Fast Company
There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections--unemployment, voter discontent, tea party-ism. But the one influential factor you aren't likely to hear about is the use of political neuromarketing during the campaign.
During the 2008 presidential election, neuromarketers went public with research showing how political ads can drive emotional triggers in our unconscious brains. By reading the responses taken from people linked to fMRI or EEG machines, neuromarketers and their clients aim to optimize stimuli (political messages) and reaction in consumers’ brains and drive their (voting) decisions.
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