Google Hires Mark Lopez to Head U.S. Hispanic - Advertising Age - Hispanic Marketing
NEW YORK (AdAge.com) -- Mark Lopez, a veteran U.S. Hispanic internet executive, is joining Google this month as head of U.S. Hispanic, a new position at the company. Mr. Lopez, 40, has been chief operations officer at Terra Networks USA since 2007.
Mr. Lopez, who will be based in New York, will report to Google's country manager in Mexico and work closely with the U.S. sales operation, he said. John Farrell, Google's country manager for Mexico and U.S. Hispanic, has taken the initiative over the last year to plot a U.S. Hispanic strategy for Google. That includes the hiring of Mr. Lopez, and a study about U.S. Hispanics and the internet that Google plans to unveil at a half-day event in January in New York. Google already works with some advertisers in the U.S. Hispanic market, mostly in the package goods and airline categories.
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