Transform How You Lead
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras – but companies often push back. Traditionally business is premised on the concept of control and yet the new world order demands openness.
In Open Leadership Charlene Li (the coauthor of blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive and other popular social media sites can improve efficiency, communication, and decision-making for leaders and their organizations.
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