City signs on to help bridge gaps to healthier neighborhoods - The Boston Globe
On three dozen roadway billboards and almost a score of T placards, some of the most defining digits in our lives — ZIP codes — started sprouting this week. The message, scheduled to be formally unveiled today, is subtle but powerful: Where you live matters when it comes to health.
The $150,000 campaign from the Boston Public Health Commission, which includes an animated neighborhood-by-neighborhood website, is a response to research that shows gaping disparities in the health status of Bostonians. Researchers such as Nancy Krieger of the Harvard School of Public Health have found, for example, that residents of the city’s poorest neighborhoods are significantly more likely to die prematurely than those in the wealthiest.
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