How great leaders inspire action: Simon Sinek on TED.com


Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. (Recorded at TEDxPuget Sound, September 2009 in Puget Sound, WA. Duration: 16:47)

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