Punching at Your Own Weight in Social Media | Tactical Philanthropy
1. Social media is not a ‘tool’.
Social media is about choosing whether or not to operate in a different way in the world, a way of looking at innovation, collaboration and communication that can’t be left at the office overnight. That doesn’t mean that if you tweet at work, you have to keep tweeting compulsively at home! But either you are truly excited by the possibilities and embrace them, or you are rolling a stone uphill.