MediaPost Publications Smartphone Owners: The Whitest Kids U' Know 07/14/2010
As regular phones have increasingly added non-voice features to become more smartphone-like, the line between the two types of handsets has increasingly blurred. (A smartphone is still generally defined as a mobile phone with an operating system.) But when it comes to the iPhone, Android and BlackBerry, the demo profile is still very monolithic -- white, male, youngish and affluent. Here's a look at the typical users for five major smartphone platforms based on comScore data. For each, it shows audience by gender, and predominant age, income and ethnic group.
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