Goal for High School Smoking Is Unmet

Goal for High School Smoking Is Unmet - NYTimes.com

Goal for High School Smoking Is Unmet
By DUFF WILSON
Published: July 8, 2010
The nation has failed to reach its 2010 health goal of reducing high school smoking to 16 percent, federal officials said Thursday in a report calling for a resurgence of antismoking advertising to counter the tobacco industry’s $12 billion marketing campaign.
“People are getting the image that it’s cool to use nicotine as a drug,” Terry F. Pechacek of the Centers for Disease Control and Prevention said in an interview. “We need to bring back our voice, our antismoking mass media campaign.”