MediaPost Publications Mintel On Latinas: Not What You Think They Are 06/17/2010
It is not unusual -- to put it mildly -- to see Hispanic-market advertising focused on families and moms. But Chicago-based global market research firm Mintel says that doesn't reflect the Latina population in the U.S., either demographically or culturally.
It is not unusual -- to put it mildly -- to see Hispanic-market advertising focused on families and moms. But Chicago-based global market research firm Mintel says that doesn't reflect the Latina population in the U.S., either demographically or culturally.
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