Health Care: Hispanics Are Diverse Population - Newsweek

Health Care: Hispanics Are Diverse Population - Newsweek
"Because most Latinos in the U.S. are of Mexican descent (almost two out of three), national health materials often contain subtle cues that make them more difficult to use in communities of different origins. Wilson Camelo, of the Hispanic marketing firm Bauza and Associates, explains, “What you tend to see with national campaigns is that they tend to skew Mexican. Those kind of nuances don’t play well in the Northeast, because [the Hispanic immigrant community there is] much more Caribbean-based.”