JUST DO IT


The recently released NIKE AD to save the Tiger Franchise is a remarkable deployment of media muscle to revive a withered frame. Whether the almost dead carcass can be salvaged with meat on the bones once again remains to be seen. As to whether Tiger will growl or cower as he traverses the Amen Corner during this year's Master's Golf tournament remains to be seen. But the commercial use of his father's voice to spur healing is ingenious and sinister at the same time. Nike did not exist in the golf world until TW launched their golf entry. Hooks,slices and fades are some golf terminology used to describe the trajectory of the ball after leaving the face of the golf club. Perhaps we should add Saving Face to the lexicon. Selling your soul I suppose would be to crass!


Ficklin Media Note: A related blog entry from 2008 http://tomficklin.blogspot.com/2008/07/captive-novels-captive-ideas-captive.html

http://golf.fanhouse.com/2010/04/08/nike-tiger-marriage-of-slime-scandal/?icid=main|main|dl1|link3|http://golf.fanhouse.com/2010/04/08/nike-tiger-marriage-of-slime-scandal/

http://www.popeater.com/2010/04/08/tiger-woods-nike-commercial-parodies/?ncid=webmaildl2

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