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Hey, Digital LA peeps!

Get ready for our Digital Women symposium on Friday!  It's the first and biggest event women-focused LA event with more than 70 women startup CEOs, VCs, investor speakers (and 5 guys) at the just-opened Cross Campus Pasadena. Women and men are invited to join interactive discussions on how to increase women in tech, entertainment and startups with panels, workshops, a Startup Showcase and TechZulu Tech Crawl to visit local startups.

Register at http://digitalwomen.eventbrite.com 


FRIDAY MARCH 6 @ CROSS CAMPUS PASADENA
11a-12p        Registration: Check-in and Networking

12p-12:15p   Opening Remarks by Kevin Winston, Digital LA, Founder

12:15p - 1p    Intro to Pasadena's Tech Scene (Main Stage)
                     Leaders in Pasadena's tech scene will give an overview o itscommunity,
                     and discuss issues in increasing women in tech and LA tech jobs.
                    - Moderator: Jennifer Chang, TechSparks, Founder
                    - Andy Wilson, Rexter, CEO, Founder, and Innovate Pasadena founder.
                    - Lu Feng, OpenX, Director of PMO
                    - Julie Schoenfeld, Strobe CEO, OEwaves founder, former CEO of Perfect Market
                    - Petra Wennberg-Cesario, Interactivism, Partner. UX Design
                    - Brian Nolan, Sellbrite, CEO/Cofounder
                    - Michael Slavin, Privio, CEO/Founder 
 12:15 - 1p    Starting Your Biz: Tips from Female Founders  (Boardroom).
                     Startup founders give three tips on things they wish they knew starting their biz.
                    - Moderator: Lori Schwartz, StoryTech, Managing Partner.
                     - Ashley Crowder, VNTANA, CEO / Founder of hologram startup
                     - Lissy L'Amoreuex, Ignition Creative, Managing Director, Digital
                     - Tina Hay, CardBlanc, CEO. Reloadable payment app; serial entrepreneur
                     - Jessica Willison, Enrou, CCO & Co-founder
                     - Kelsey Doorey, Vow To Be Chic, CEO, Founder. 
1p - 1:30p     Keynote Chat (Main Stage, speaker TBA)
                    - Moderator: Shira Lazar, What's Trending, Co-Founder and Host
1:30p-2:15p  Women VCs Investors (Main).
                      Women VCs and Investors discuss what they are looking for, tips for women
                    - Moderator: Robyn Ward, UTA, New Media Ventures
                    - Kara Nortman, Upfront Ventures, Partner
                    - Barbara Boxer, BELLE Capital USA, Partner
                    - Alyse Killeen, Investor, March Capital Partners
                    - Melinda Moore, Investor, Crowdfunder CMO 
                     - Erin Flynn, Ackrell Capital (SF based)

 1-2p         "Speaking While Female: Manterruptions in the Boardroom"  (Boardroom)
                   "What I think I hear you saying is..." Many womenhave been in situations
                   where male colleagues, intentionally or not, undermine our voice in meetings.
                   Time Magazine's article "How Not to be 'Manterrupted' in Meetings" introduced this
                   important topic. Hear women executives on how they speak up and get heard.
                   - Moderator: Bettina Sherick, formerly Fox, SVP Int'l Digital Strategic Marketing
                   - Kasha Stewart, Fox.com, Manager - Product Development
                   - Gary Goldstein, Producer of Pretty Woman, Under Seige, Mothman Prophecies
                   - Suzanne Marks, PADV Pasadena Advertising, President
                   - Kat Schotthoefer, Heavenspot, SVP, Social Media 
2:15p - 3p    How to Find Your CTO, Developers, or DIY?  (Main)
                   How do you find your CTO, build your developer team, or DIY develop yourself?
                   - Moderator: Sophia Viklund, backCODE Founder, PyLadies Founder
                   - Magdalena Paluch, BCG Digital Ventures, Lead Human-Centered Design
                   - M. Alex O. Vasilescu, CSO, Tensor Vision; Assoc. Dir, UCLA Computer Vision Lab
                   - Ning Ning Yu, Title: V.P, Taboola-x R&D
                   - Tara Tiger Brown, Co-founder, KitHub and Co-founder, CPO, Connected Camps
                   - Yangyang Cheng, Founder and CEO of Yoyo Chinese
2:15p - 3p   Achieving Real Work Life Balance in a Lean-In World (Boardroom)
                   How do startup founders balance their startup work and family life?
                   - Moderator: Nicole Jordan, Radix Collective, Founder
                 , - Myra Marayag, Defy Media, VP, Sales
                   - Kara Weber, Entrepreneur and Advisor
                   - Ann Marie Michaels, Village Green Network, Founder CEO
                   - Sharon Ann Lee, CultureBrain, Founder; Maker City LA, Co-Creator 
3 - 4p      My Startup Story.               Women CEOs and Founders will share their stories (Main)
                  of how they got started, funding, built their team(15 min each).
               - Nanxi Liu, Enplug, Founder. 
                - Espree Devora, WeAreLATech, Founder
                - Elvina Beck, PodShare, Founder. 
                 - Babette Pepaj, Bakespace, CEO Founder.  
3 - 4p        Creating Community. How can women use online / offline tools
                 to create a community and support each other.
                   - Lala Castro, Latina Geeks, Founder / GigaSavvy
                   - Kara Dake, Girls Raising, LA Chapter Head
                   - Jedd Gold, Artkive, CEO / Founder. Created app / community for moms
                   - Chelsea Schwartz, High Voltage Magazine, Founder
               

4 - 4:45p       What Can I Do Now to Increase Women in Tech (Main)
                    Panelists will discuss action steps women and men can take now!
                     We won't just talk about the problem, we will come up with action steps.
                    - Moderator: Beverly Jackson, Yahoo!, Senior Director/ Social Marketing
                    - Max Powers, TeleSign, Senior VP of Business Operations
                    - Noel Bahamon, StyleHaul, SVP, Strategic Partnerships
                    - Meghana Bhatt, FEM Inc,  VP Data Science and Co-Founder
                    - Amanda Coolong, Context and Narrative, Founder
                    - Gabrielle Kessler, Omnia Media, Head of Integrated Marketing
                    
4 - 4:45p      Pitch Practice and Impromptu Speaking (Boardroom)
                   1) Practice pitching your startup in 30 seconds, 1 min, 5 min.
                   2) Since some public speaking opportunities can happen without notice,
                   we will practice impromptu speaking for 2 minutes
                    - Patricia Galea, Ogilvy, EVP and Head of LA Office
                    - Rachel Scotto, Scotto Consulting. Clients: Sony Pictures, Disney
 
4:45 - 5:30p  Increasing Women in Entertainment and Tech (Main)
                   What can be done to increase women in tech entertainment, in movies, TV, web series, music, and games, both in front of the camera and in writing, developing, director producer roles?  The focus will be more on action steps we can all take, rather thanstats or articles documenting the issue we know exists.
                  - Moderator: Amber J Lawson, Comedy Gives Back, Founder
                    - Shannon Gans, New Deal Studios, Co-Founder.
                      Interstellar work won VFX Oscar
                    - Jenni Powell, Producer on Lizzie Bennett Diaries, New Media Rockstars
                    - Robin Jones, Universal Pictures, Story Analyst
                    - Patty Rangel, METAVERSEproductions, Producer 
5 - 6p          Social Media Tips for Business and Personal (Boardroom)
                   Social media for startups is key. How do you  increase followers?
                   Social media also raises additional issues for women:
                   - Marsha Collier, author, radio personality, 106K @MarshaCollier followers
                   - Mona Hanna, Michelman & Robinson, LLP, Partner
                   - Margaret Brown, ANROMA, Social Business Advisor
                   - Victoria White, Dish Nation, Director of Web and Socia
                   - Asya Shein, Fusicology, Founder / Publisher of events site.
                   - Alex Frons, Moviepilot, Director of Digital Strategy 
 5:30-6:15p   Startup Showcase:  Women founders will pitch to a panel of judges

                   Startups:
                    - MediaMark, Ginger Zumaeta, Verified Moviegoer tracks moviegoers
                    - ShoppingQuizzes.com, Jennie Wong. Interactive quizzes on shopping
                    - Pelv-ice, Jill Bigelow.  Pelv-ice is a pelvic medical device
                    - Drago Data, Shann Dornhecker.  Drago Data is an archaeology app
                   Moderator: Rynda Laurel, Catalyst, @rynda 
                   Judges:
                    - Nanea Reeves, TextPlus, President and COO
                    - Ghen Laraya, Digital Turbine, VP, Business and Legal Affairs. 
6 - 7p          Closing Remarks and Cocktail Hour. TechZulu TechCrawl begins

ADDITIONAL TICKET
7 - 9p          TechZulu Tech Crawl - Pasadena Edition Visit 3-5 nearby Pasadena companies
                    in walking distance on TechZulu's first TechCrawl in Pasadena: Start at Cross Campus,
                    then visit ideaLab, Wallaby and more.  
THANKS TO OUR SPONSORS
 

- Michelman & Robinson, LLP (M&R), is a national, industry-focused law firm where business and legal strategies converge. M&R has offices in Los Angeles, Orange County, San Francisco, Sacramento and New York. http://mrllp.com
 

- Therese Steiner has 25+ years in the media and entertainment industry both as a consultant and strategic advisor at CEO and senior executive levels in areas of digital media, programming, production, marketing, etc. with a range of clients including  Showtime, Viacom, abcnews.com, etc. http://theresesteiner.com

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